FIX WHAT'S BROKEN. BUILD WHAT MATTERS.
Combination of Style, Process, and Magic to systematically reposition brands.
Combination of Style, Process, and Magic to systematically reposition brands.
Brand Awareness & Demand Development - BADD ADDVICE
Brand Awareness and Demand Development Addvice, shortened to BADD ADDVICE, specializing in Brand Transformation Services.
We systematically revitalize and reposition brands through the Adapt Approach, a strategic blend of creative Style, time-tested Process, and a touch of Magic.
Focused on the Automotive and Powersports Markets, we collaborate with founders and investors to redefine business identities, unlock unique advantages, ignite innovation, and scale toward profitable exits.
A business that reimagines your business.
Over my twenty-year career in the automotive and powersports, I’ve applied my knowledge and continuous learning to develop the Addapt Approach, a process for reimagining business.
My success in building and scaling exceptional brands, along with winning iconic endurance races, reflects the competitive mindset.
Fueled by creativity and a commitment to innovation, I champion collaboration and drive momentum for founders and investors.


















The Style represents the creative vision, where ideas are constantly shared, refined, and elevated.
The Process embodies the proven methods and time-tested business fundamentals that drive predictable success.
The Magic is the universal luck that occurs when opportunities collide with our focused preparation, propelling us toward our goals.

Phases are designed to minimize risk, maximize scalability, and provide a repeatable framework.


















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A Business That Reimagines Your Business

Welcome!
If you’re serious about reimagining and scaling your brand, let’s talk.
Brian