BADD
ADDVICE

BADD ADDVICEBADD ADDVICEBADD ADDVICE

BADD
ADDVICE

BADD ADDVICEBADD ADDVICEBADD ADDVICE
  • HOME
  • ABOUT
  • ADDAPT APPROACH
  • Contact
  • More
    • HOME
    • ABOUT
    • ADDAPT APPROACH
    • Contact
  • HOME
  • ABOUT
  • ADDAPT APPROACH
  • Contact

FIX WHAT'S BROKEN. BUILD WHAT MATTERS.

FIX WHAT'S BROKEN. BUILD WHAT MATTERS.FIX WHAT'S BROKEN. BUILD WHAT MATTERS.FIX WHAT'S BROKEN. BUILD WHAT MATTERS.

Combination of Style, Process, and Magic to systematically reposition brands. 

Start the Conversation

A business that reimagines your business


Brand Awareness & Demand Development - BADD ADDVICE

What!

Brand Awareness and Demand Development Addvice, shortened to BADD ADDVICE, specializing in Brand Transformation Services.


We systematically revitalize and reposition brands through the Adapt Approach, a strategic blend of creative Style, time-tested Process, and a touch of Magic.


Focused on the Automotive and Powersports Markets, we collaborate with founders and investors to redefine business identities, unlock unique advantages, ignite innovation, and scale toward profitable exits.


A business that reimagines your business.

Let's Connect

Who?

BRIAN GODFREY

Over my twenty-year career in the automotive and powersports, I’ve applied my knowledge and continuous learning to develop the Addapt Approach, a process for reimagining business. 


My success in building and scaling exceptional brands, along with winning iconic endurance races, reflects the competitive mindset.


Fueled by creativity and a commitment to innovation, I champion collaboration and drive momentum for founders and investors.

LINKEDIN PROFILE

THE SECRET SAUCE!

THE ADDAPT APPROACH

Combination of Style, Process, and Magic to systematically revitalize and reposition brands.

 The Style represents the creative vision, where ideas are constantly shared, refined, and elevated.


The Process embodies the proven methods and time-tested business fundamentals that drive predictable success.


The Magic is the universal luck that occurs when opportunities collide with our focused preparation, propelling us toward our goals.

THE SECRET SAUCE!

ADDAPT APPROACH

Phases are designed to minimize risk, maximize scalability, and provide a repeatable framework.

SEE THE PROCESS

Let's Connect

A BUSINESS THAT REIMAGINES YOUR BUSINESS

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright © 2026 BADD ADDVICE - All Rights Reserved.

A Business That Reimagines Your Business

Welcome! 


If you’re serious about reimagining and scaling your brand, let’s talk. 


Brian

Connect